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What is Goldwell Elumen Play The Pures Semi-Permanent Hair Color 120 ml

Goldwell Elumen Play The Pures Semi-Permanent Hair Color 120 ml is a high-quality professional hair color that offers intense, vibrant, and long-lasting tones without the need for oxidants or peroxide. Its innovative formula works with ion technology that allows the pigments to penetrate deep into the hair fiber, ensuring striking, brilliant color from the first application.

This semi-permanent hair color is specially designed for those who want to experiment with bold, pure tones while maintaining healthy hair thanks to its formula free of ammonia and harsh byproducts. It can also last up to 10-15 washes depending on hair type and care, offering a spectacular and reversible result.

Who is it for?

Goldwell Elumen Play The Pures Semi-Permanent Hair Color 120 ml is ideal for creative people and lovers of changing looks who seek expressive colors without damaging their hair.

People who want to experiment with intense, vibrant and modern tones.
Users looking for a color free of ammonia and aggressive chemicals.
Those who want a professional result at home or in the salon with a glossy finish.
Lovers of temporary looks that can be easily updated or changed.

How do I apply it?

The Goldwell Elumen Play The Pures application is simple and practical, offering professional results:

Wash and towel dry your hair, leaving it slightly damp.

Section hair to ensure even application.

Apply the color directly to the hair with the help of a brush.

Leave on for 20 to 30 minutes depending on the desired color intensity.

Rinse thoroughly with water until the water runs clear, without the need for shampoo.

Finish with a conditioner or sealing treatment to prolong the color's life.

Use of the product.

With Goldwell Elumen Play The Pures 120 ml, you can enjoy vibrant, expressive, and professional-looking color. Its key benefits include:

It offers intense and luminous tones with a mirror effect.
It does not damage the hair, thanks to its ammonia and peroxide-free formula.
Semi-permanent color lasting up to 10-15 washes.
Ideal for creative, customizable and reversible looks.
Easy application at home or in the salon, with professional results.

Regular use of this coloring will allow you to change your style whenever you want without compromising the health of your hair, as it provides shine, softness, and a feeling of cared-for hair.

Buy Goldwell Elumen Play The Pures Semi-Permanent Hair Color 120 ml

If you want to transform your look with vibrant, professional, and long-lasting color, Goldwell Elumen Play The Pures Semi-Permanent Hair Color 120 ml is the best choice. Its innovative formula guarantees intensity and shine without damaging your hair, making it the perfect ally for those seeking creativity and freedom in their style.

In our online store, you can buy with complete confidence, enjoying competitive prices and the guarantee of receiving a 100% original product. Place your order now and experience the revolution in semi-permanent hair color that combines professional quality, intensity, and hair care.